One of the Ten Things Google Has Found To Be True is: “It’s best to do one thing really, really well.” I agree. It’s all about strategic focus. See also: Chase One Rabbit
Category: Recent Posts
New Business Models
Customers are more powerful than ever. Because of changes in technology, particularly the interactive internet (Web 2.0), there has been a fundamental and irreversible shift of power in favour of consumers. Creative business that embrace this change will thrive, by using new business models such as crowd-sourcing, viral marketing, crowd-financing, buzz marketing and plogging. The …
Iron Sky: a crowd-sourced movie
Iron Sky is a sci-fi movie that will be produced collaboratively on the internet using the Wreck a Movie site and partly funded by selling ‘war bonds’. Iron Sky is the next movie from the creators of Star Wreck. It’s a creative collaboration using crowd-sourcing and crowd-financing – two of the important new business developments …
Don’t discount prices!
Thanks to Natalie Bolton from Lion Eyes Television for telling me about this amusing video. It’s fun to watch – and it raises some important issues about pricing and customers for creative businesses and cultural enterprises. If customers believe you will discount prices, it’s because they think they can go elsewhere and get the same …
Too much advice !
Although I’m a business adviser, I rarely give direct advice to the creative entrepreneurs I’m helping. Instead, I help them to reach their own conclusions by asking questions, providing information and guiding them towards the kind of success they seek to achieve. There’s no shortage of advice. Often my clients come to me with an …
The Creative Business: 12 Modules
The Creative Business is a series of 12 modules of information about developing creative enterprises, written especially for people running businesses in the creative industries. The information is particularly relevant to creative businesses and cultural enterprises in the fields of Advertising, Literature and Publishing, Visual Arts, Performing Arts, Music, Design, Cultural Heritage, and Crafts. Written …
Raising Finance from Fans
Raising finance from loans or investments can be a major challenge for all types of businesses, and it’s especially difficult when credit is scarce and investors are feeling the pinch. So any alternative ways of raising funds are worth exploring. Enterprises in the creative, cultural and digital sector have creativity at the centre of their …
20 Things You Must Know
Thanks to Alun Parry for telling me about Andrew Dubber’s excellent free eBook New Music Strategies: The 20 Things You Must Know About Music Online. It’s a must for anyone in the music business. And for everyone else too. For other creative entrepreneurs it has lots of useful information about Web 2.0 business strategies, the …
Art is not what you see…
“Art is not what you see, it’s what you make others see” – Edgar Degas, French artist (1834-1917) I agree with this statement, which switches things around nicely, so that instead of thinking only about our own point of view as the creator, we also look at things from the point of view of the …
Raising finance the AEV way in the cultural sector
Steve Messam is a talented artist – and a shrewd creative entrepreneur. Steve was approached by Cumbria Tourism in the UK to create an art installation to help publicise the launch of their campaign for cultural tourism. The budget offered was modest, so Steve put together a business case for a bigger budget. He knew …