The Irish Creative Industries are thriving, as this video from County Donegal illustrates.
David is working with the Local Enterprise Office Donegal to help businesses to grow and create jobs in the Irish creative industries.
The Generate Programme is focusing on small creative and digital businesses with the potential to grow and create jobs. The “Creative and Digital” definition includes businesses in the Irish creative industries in the fields of Design, Film and Video, Designer Fashion, Publishing, Marketing and Advertising, Website Design, Product Design, Arts and Crafts, Performing Arts, Computer Games, Architecture, Music, Digital Animation, Software Development, App Developers and others.
This new innovative business support project is tailored to the specific needs of individual businesses in the Irish creative industries. There is no obligation to attend workshops, write a business plan or pitch for funding. Businesses on the programme work with David, at an agreed pace, on any matters relating to business growth. For example: devising a marketing strategy; undertaking market research; analysing costs and pricing; exporting; or improving management systems. In addition, David is available to discuss business development options in confidence, to act as a business coach, and to keep projects moving along. David’s one to one business advice sessions draw on his own experience as a creative entrepreneur and his work in the creative industries worldwide.
The Generate Programme in Ireland has taken the experience and expertise used in the highly successful ‘Creative Growth Initiative’ project in Liverpool and adapted its successful approach and methodologies to the context of Donegal. David was centrally involved in the design and delivery of that project and brings his knowledge of this and other business development programmes to Donegal.
David specialises in advising businesses in the creative and digital industries, working internationally.
“David helped us to devise a marketing strategy which focuses on our competitive strengths and the best market segments. Using effective marketing techniques we have improved the way we connect our creative talents with profitable markets.”
– Janina Gaudin. Director. Pepperbot Studios Ltd. New Zealand
As an experienced and qualified business adviser, David is able to help creative enterprises to achieve their goals by using smart business thinking and the most appropriate techniques and management methods.
“David helped us to grow our digital business by working with us to clarify our vision and devise a feasible plan of action. He helped us orientate our business towards the best market segments, refine our marketing messages and improve our internal systems. Working with David was both enlightening and profitable.”
– Chris Abram. Managing Director. Brighter Design Ltd. UK
His marketing advice is backed up by his status as a ‘Chartered Marketer’ and Fellowship of the Chartered Institute of Marketing (FCIM). He is also a member of several other professional associations.
David is the author of two books written for creative enterprises and wrote the ‘Creative, Cultural and Digital Industries Guide‘.
He also gives business advice on strategy, business growth, change management, leadership, raising finance, intellectual property, organisational structures, financial management, strategic marketing, competitor analysis, market research and other business issues facing creative entrepreneurs.