When I advise clients and ask about competition, their first answers are about immediate competitors in their industry; other companies offering broadly similar products or services in the same market place. This is valid of course, and we need to assess the relative strengths and weaknesses of such competitors using techniques such as Charting the …
Tag: competitors
Your Competitive Advantage
What’s your Competitive Advantage? Knowing what you can excel at in relation to competitors – and then building your business strategy around that focus – is probably the most important element of any successful business strategy. If you are competing in a market place by offering the same thing as many other rivals, then you …
Business Models for Creative Enterprises – a Starting Point
A Facebook friend called Phil sent me a message asking for advice about creating an effective business model for his creative enterprise. I didn’t have much time – but I didn’t want to ignore it either – so I sent a quick answer. This is what I wrote: Here’s the starting point of a business …
How to make business enemies
Here’s a great way to make business enemies, ie how to multiply the number of commercial competitors you’re up against – if you really want to! (OK, maybe the word ‘enemies’ is a bit strong.) Many early stage businesses that haven’t yet found their specialist niche sometimes offer a very wide range of creative services …
Think inside the box
I’m often asked what I believe the year ahead holds for creative industries, and this is often followed by a second question – what can be done to remain strong in the tough economic climate we are experiencing? It may sound rather absurd, but my advice is to think inside the box during hard times. …
Powerful Customers
My aunty is 85 years old and recently she got a new digital TV with a Sky Box. I was showing her how to use the remote control and I said, “Look at this. Imagine you’re watching a TV programme and you want to take a break or make a cup of coffee. All you …