Tag Archives | Seth Godin

Be a Quitter

Forget the adage ‘Never Quit’. Instead, quit often! That’s one of the messages in Seth Godin’s new book ‘The Dip’. It links in to what I often write about ‘Saying No’. In order to focus on becoming highly successful in one field, you have to say no to distractions that don’t help you towards your […]

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Buzz Marketing

Buzz Marketing is another term for ‘Word of Mouth’ marketing, ie creating a ‘buzz’ as people spread the word about a product or service. Buzz Marketing could be described as turbo-charged word-of-mouth marketing. The difference for me is that word of mouth advertising can happen at a low level. It’s great, and many creative businesses […]

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