Tag: the Dip

Be a Quitter

Forget the adage ‘Never Quit’. Instead, quit often! That’s one of the messages in Seth Godin’s new book ‘The Dip’. It links in to what I often write about ‘Saying No’. In order to focus on becoming highly successful in one field, you have to say no to distractions that don’t help you towards your …

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PEST Analysis improved: The ICEDRIPS checklist

Creative enterprises can use the ICEDRIPS checklist to identify opportunities and threats in a fast-changing world. All businesses and organisations operate in a changing world and are subject to forces which are more powerful than they are, and which are beyond their control. Just as a ship at sea is subject to powerful natural forces …

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