Multiplier Lab West Africa – workshops for creative hub leaders

David designed and delivered workshops for the Multiplier Lab West Africa project, which helps creative and social impact hub leaders to achieve even greater success.

The project was funded by the British Council and delivered by the University of the Arts London.

Creative Hub leaders from Nigeria, Ghana, Senegal and Sierra Leone were involved in the project and participated in David’s online interactive workshops.

Multiplier Lab West Africa seeks to strengthen intermediaries (creative/cultural hubs and sector support organisations) in West Africa, enhance their capacity to engage, connect and collaborate with their peers in other parts of West Africa and the UK. Through the project, participating organisations will learn to better position their organisations for opportunities such as potential collaborations and partnerships as well as also create connections both in West Africa and the UK, with the aim to scale their organisations and better support their communities.

The programme supports organisations to increase their knowledge, capacity and confidence in:

  • their approach to organisation planning and development
  • understanding the value in their assets and intellectual property
  • influencing, building and managing partnerships
  • co-designing and co-delivering of new programmes/enterprise initiatives

David’s interactive workshops, designed and delivered for Multiplier Lab West Africa in partnership with the University of the Arts London, covered a range of creative entrepreneurship matters.

Workshop 1: “Knowing your users / market fit”
– Strategic marketing and market fit
– Creative market research
– Precision communications

Workshop 2: “Values and Culture”
– Organisational values underpinning Mission and Vision
– Building and managing an organisational culture
– Leadership and culture

“The session was very insightful and captivating. It gave clarity to old thoughts and opened new opportunities for growth especially in a rapidly changing industry that we belong to. Thanks David Parrish for those very strong ideas. Also, I liked the fact that you had very interesting personal stories to starting each topic to guide us through the end of the process.”
Joshua Alabi, Creative Director, KiNiNso-koncepts, Lagos, Nigeria

Workshop materials and links to further information and resources for creative hubs in West Africa:

Strategic Marketing and Market Fit (download PDF)

Creative Market Research: Don’t do Market Research! (download PDF)

Precision Communications: The 3Ms of Marketing (download PDF)

Leadership Quotations (download PDF)

Six Leadership Styles (download PDF)

Free extracts from marketing book ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’. Several sections of the book are published free of charge, plus videos about the book. This marketing book was written especially for businesses in the creative industries. Also for sale as a paperback, eBook and audiobook.

T-Shirts and Suits: A Guide to the Business of Creativity (Free eBook in English)
The free eBook version in English is available here. Also published as a free eBook in some other languages (Lithuanian, Georgian, Russian (in Kazakhstan) and traditional/complex Chinese for Taiwan). Further translations can be arranged, subject to a publishing agreement – see ‘Translations’ below.
Also for sale as a paperback and audiobook.

Create Your Own Business Formula (article)
Free article about devising a winning business strategy in the creative industries. In English and several other languages available here.

Creative, Cultural and Digital Industries Guide
Free guide with case studies and information about marketing, intellectual property, financial management etc in the creative industries. Download here.

Free Online Courses for Creative and Cultural Managers – Strategic Planning and Marketing.

Free Business Development Resources for Creative Entrepreneurs
– free eBook, videos, blogs, examples, guides and more (link)

Masterclass for fashion entrepreneurs: “How to be a Successful Creative Entrepreneur”
Free videos plus presentation slides and links to associated resources are all on this page.

Special offer: free access to online toolkits for workshop participants
Some free access coupon codes for David’s toolkits and courses are available for workshop participants.
Check out the products on this page and email David directly requesting a 100% discount coupon.

Free ‘Open Forum’ Online Business Advice Sessions for workshop participants
David organises occasional free Creative Business Advice Sessions online for creative entrepreneurs worldwide.
Join leaders of Creative Hubs in West Africa and other creative entrepreneurs worldwide to discuss pricing with David Parrish. The open forum discussion will begin with a brief presentation from David about pricing in relation to economics, intellectual property and market positioning.
Friday 12 February 2021. 10.00- 11.30 GMT (11.00 – 12.30 WAT)

Registration required for this free online Zoom meeting. It’s open to anyone, so please invite your colleagues, contacts and network members.

Multiplier Lab West Africa

David works in partnership with Creative Hubs world-wide, to help them make their creative enterprises even more successful.

He has a background in social enterprises and the cultural/creative industries. His international work includes inspiring and supporting fashion entrepreneurs.

As well as working with Multiplier Lab West Africa, David has delivered creative business development workshops and business growth presentations at creative hubs, accelerators, co-working spaces and creative business centers in Thailand, Slovenia, Bulgaria, Bosnia & Herzegovina, Vietnam, Estonia, Kazakhstan, Spain, Malaysia, Indonesia, Colombia, Kosovo, New Zealand, Ireland, Belarus, Ukraine, South Africa and the United Kingdom.

David has helped creative industries enterprises in more that 50 countries around the world by working in partnership with creative hubs, accelerators, co-working spaces and creative business centers, conference organisers and creative industries support organisations.

David and his company T-Shirts and Suits Ltd are members of the European Creative Hubs Network (ECHN).

David is a member of the International Advisory Council of Creative Hub Switzerland (more…)

He has advised on Creative Hubs Development with organisations in Europe, Africa and Latin America.

David works worldwide and often makes speeches and presentations, or delivers workshops on creative entrepreneurship at Creative Hubs, Creative Co-working spaces, Creative Incubators and Accelerators.

In South Africa, David advised on the creative hub business model at E3 Youth Development Hub in Mbombela, Mpumalanga (more…)

In Colombia, David spoke about the importance of creative hubs and creative districts at the ‘Toolbox Naranja’ event at Colombia 4.0 in Bogotá (more…)

In Romania, David was a guest speaker at a creative clusters conference in Cluj-Napoca in the Transilvanian region of Romania (more…)

“David shared his insights about clusters and hubs worldwide, based on his experience of working with creative entrepreneurs around the world. He also provided inspiration about how we can all be more creative in the way that we organise clusters or do business in the creative sector. The feedback from David’s presentations was very positive and we hope to work with David again.”
Laura Suteu. Northern Transylvania Clusters Consortium

In Kuala Lumpur, Malaysia, David gave a presentation to digital businesses, startups and other entrepreneurs on the subject of Business Creativity Around the World’ (more…)

In Greece, David participated in the events of the European Creative Hubs Network (ECHN) in Athens (more…)

In Kosovo, David spoke to digital startups and entrepreneurs about Digital Economy Business Growth at Innovation Centre Kosovo (ICK) in his speech: “Business Growth in the Creative and Digital Economy” (more…)

In Kazakhstan, David gave an interactive workshop on business development to startups and other creative enterprises at Impact Hub Almaty (more…)

In Bulgaria, David presented an interactive creative business development workshop on ‘Combining Creativity and Business’ for digital startups and other creative businesses at Biz Labs in Plovdiv (more…)

“Creative businesses and digital startups found David’s interactive workshop to be interesting, entertaining and inspiring. From my experience as a startup founder I think his knowledge and experience will help the businesses at Biz Labs achieve both creative and commercial success.”
Ivan Dzheferov
Co-Founder at Biz Labs. Plovdiv, Bulgaria.

See more testimonials from clients worldwide.

In Slovenia, David delivered an interactive training workshop hosted at the Maribor premises of the Center for Creativity. The training event was entitled “Entrepreneurship for Creatives, Artists and Cultural Managers” (more…)

In the United Kingdom, David has facilitated strategic planning events for the board of directors of Baltic Creative CIC creative industries hub in the Baltic Triangle creative district of Liverpool. He has also provided marketing advice to Baltic Creative.

In Thailand, David made a business creativity speech to digital startups and entrepreneurs in the creative and digital economy: ‘How to Profit from Creativity in Business: Think Creatively to Achieve Success’ (more…)

In Bosnia & Herzegovina, David is one of the mentors at Spark Business Park in Mostar. His appointment follows his workshops and one-to-one advice sessions with creative and digital businesses based at Spark Business Park (more…)

Creative Hub leaders participating in the Multiplier Lab West Africa project can find out more about David’s personal background in the creative industries and business, by reading his story.

David Parrish working with Creative Hubs worldwide

David Parrish working with Creative Hubs worldwide


Multiplier Lab West Africae

Multiplier Lab West Africa

European Creative Hubs Network

Multiplier Lab West Africa

Multiplier Lab West Africa