Tag: ‘Whatever you think

Creative Mischief

Thanks to Mark Beaumont, Creative Director at Dinosaur, for introducing me to this excellent book. Written by Dave Trott, it’s a series of anecdotes and thoughts about the world of advertising, drawn from his extensive experience as a creative in top agencies. Very thought provoking and inspiring. As I was reading it, I thought that …

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Raise your Prices!

Thanks to Leslie Burns for highlighting an article in the MIT Sloan Management Review about pricing. All of the issues it raises about pricing strategies and pricing mistakes are relevant to the creative industries, whether you are selling products or services, even though the examples are from big manufacturing firms. I think some of the …

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