Thanks to Mark Beaumont, Creative Director at Dinosaur, for introducing me to this excellent book.
Written by Dave Trott, it’s a series of anecdotes and thoughts about the world of advertising, drawn from his extensive experience as a creative in top agencies.
Very thought provoking and inspiring. As I was reading it, I thought that it would be a good idea to savour one of his two-page chapters/stories/ideas each day. But I kept turning the pages for more and read it all through to the end.
It’s difficult to describe Creative Mischief. You just need to read it. But as a taster, mini-chapters have headings such as ‘Creative Silence’, ‘Don’t Over-Think It’, ‘Change the Rules’, ‘Don’t let anyone else write your agenda’, ‘Creative Editing’ and ‘If you’re Creative, Create’.
If you’re a fan of Paul Arden’s books ‘It’s not how good you are, it’s how good you want to be’ and ‘Whatever you think, think the opposite’, then you’ll love this book.