The creative marketing book ‘Chase One Rabbit’ is selling worldwide in eBook, paperback and Audiobook formats. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ is a creative marketing book that combines inspirational stories and practical techniques, inspiring entrepreneurs to make their businesses even more successful by using …
Tag: marketing dialogue
Selling hope, wrapped up in t-shirts
Cassandra Postema and Dong Shing Chiu (pictured) are in the business of selling hope, wrapped up in t-shirts called ‘Hope Tees’. Their Hong Kong creative enterprise is called ‘Dialog’ because it embodies an exchange of conversations between marginalised Asian textile craft wisdom and modern western design. The result is an attractive and fun range of …
What are you selling, really?
If you’re a creative business or cultural enterprise, you are selling goods or services to customers, whether it’s graphic design, fashion, architecture, music, crafts, theatre, film or books. But what are you selling, really? Or to put it another way, what is it that the customer is really buying from you? It’s often the case …