Category: Recent Posts

WORTH Partnership Project (interview)

The WORTH partnership project supports creative minds to develop innovative products. Throughout the European Union, the WORTH Partnership Project creates and supports transnational collaborations between fashion designers, creative people, manufacturing enterprises (SMEs) and technology firms looking to develop design-driven and innovative products. David Parrish is collaborating with WORTH and they interviewed David about his international work supporting and advising creative …

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Irish Creative Industries are thriving! (video)

The Irish Creative Industries are thriving, as this video from County Donegal illustrates. David is working with the Local Enterprise Office Donegal to help businesses to grow and create jobs in the Irish creative industries. The Generate Programme is focusing on small creative and digital businesses with the potential to grow and create jobs. The …

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Who the hell is [email protected] ?

As a management consultant I advised an advertising company in Scotland. Before my first visit I looked at their website and saw that they had a wonderful portfolio of work and an interesting list of clients. However, I didn’t get a sense of how big the company was, how many employees they had, or whether they were younger or older …

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Superfans can boost your creative business

Nicholas Lovell calls them “Superfans”. Kevin Kelly has written about “True Fans”. These are the people who love what you do so much that they will buy everything you produce. Too often, creative businesses are obsessed with getting more customers instead of selling more to their best customers. Marketing is too often focused on winning …

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Free Online Courses for Cultural Entrepreneurs

The EU-Eastern Partnership Culture and Creativity Programme has published two free online courses for cultural and creative entrepreneurs: a strategic planning course online and a marketing course online for cultural and creative entrepreneurs. These courses are free for creative and cultural entrepreneurs world-wide. See David’s Marketing Videos and Strategic Planning Videos used in these online …

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Successfully Avoid Risks

Risks are part of business. So we need to know how to successfully avoid risks. That means that first of all we have to acknowledge the risks facing our projects and whole enterprises. ‘Positive Thinking’ doesn’t eliminate risks, it just naively ignores them. Looking for the risks isn’t ‘negative thinking’; it’s the opposite! It’s only …

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not all customers are good customers

Strategic Marketing avoids Bad Customers

Not all customers are good customers! Strategic Marketing will avoid and deter bad customers. Customers can be bad customers for all sorts of reasons. They can be unprofitable or troublesome. They can waste your time or cause stress. Some interfere too much. Some aren’t worthy of including in your portfolio. Others pay late, or never. …

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Exponential Growth Business Model in the creative sector

Most businesses in the creative and digital industries want to grow and I advise them on growth strategies based on their ambitions and their own definition of success. Business growth in the creative and digital industries requires a combination of creative passion and smart business thinking. Plus hard work and a fair amount of luck. …

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