A SWOT Analysis is often used by businesses and organisations in their strategic planning process. In order to devise an effective strategy, organisations need to understand their own situation and the world around them through an objective analysis or ‘reality check’. This involves an Internal Analysis of the organisation and an External Analysis of the …
Tag: Competitive analysis
Five Forces of Competition
When I advise clients and ask about competition, their first answers are about immediate competitors in their industry; other companies offering broadly similar products or services in the same market place. This is valid of course, and we need to assess the relative strengths and weaknesses of such competitors using techniques such as Charting the …