When I advise clients and ask about competition, their first answers are about immediate competitors in their industry; other companies offering broadly similar products or services in the same market place. This is valid of course, and we need to assess the relative strengths and weaknesses of such competitors using techniques such as Charting the …
Tag: charting the competition
Charting your Competitive Strategy
Analysing Competitors and Charting your Competitive Strategy The technique of ‘charting the competition’ is extremely effective in analysing competitors’ strengths and weaknesses in relation to your own business. Using clearly understandable charts, it dramatically illustrates the competitive landscape. Most importantly, however, it allows executives to develop competitive strategies which will beat the competition and from …