Tag Archives | Peter Drucker

Get out more!

At the launch party for Creative Times Online, which was full of ‘creative industries’ people clustering together, I met a civil engineer. Civil/structural engineers don’t normally attend these gatherings of ‘creatives’ (fashion designers, musicians, writers, film-makers, advertisers, artists, website designers, broadcasters and publishers, graphic designers, performers, computer games programmers, designer-makers, etc.) So I was intrigued. […]

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Film funding through eBay…

Financing a feature film can be a complex and expensive business, and most talented film directors never get a chance to make a full-length feature film because of lack of finance. But with her ‘can-do’ attitude, resourcefulness and determination, Fiona Maher has made a film on a micro-budget, raising cash from a variety of sources, […]

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Strategic Marketing

Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from […]

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