Tag: distributors

How to Price a Service or Product in the Creative Industries

Pricing policy has both immediate and long-term consequences on a creative business and has an impact not only on the economics of the enterprise but also on the perception of its products and/or services. In the video and article below, David Parrish offers his advice about how to price a service or product in the …

Read more

Two kinds of Creativity: a-Creativity and i-Creativity

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify. “How to use i-Creativity in the Business Office” …

Read more