Don’t write a business plan until you have read this article! The article in English is reproduced in full below. It can also be downloaded as a PDF document in English and ten other languages. Creativity and Business Some people regard creativity and business as being like oil and water – they just don’t mix. …
Tag: creative business
Don’t be a ‘busy fool’ – act strategically
Are you a ‘busy fool’? We avoid doing difficult things by occupying ourselves with trivial things. We deal with urgent trivia instead of what’s really important. Keeping busy like this allows us to avoid having to make important decisions. In my work, advising and training hundreds of businesses all around the world, I see too …
Your Competitive Advantage
What’s your Competitive Advantage? Knowing what you can excel at in relation to competitors – and then building your business strategy around that focus – is probably the most important element of any successful business strategy. If you are competing in a market place by offering the same thing as many other rivals, then you …
Word of Mouth Marketing : Not ‘proper marketing’?
Word of Mouth Marketing. Some people think it’s not ‘proper marketing’. Pedro, an entrepreneur in Colombia, told me he wasn’t able to do any real marketing because of a lack of budget in the early stage of his web design business. He assured me that once he had generated some profits he would devise ‘a …
Increase prices with a winning marketing strategy
Devising a successful marketing strategy leads to charging higher prices for your creative products and services. It also works the other way around. If you increase your prices, you will have to devise an improved marketing strategy. Whichever way you tackle it, you can increase prices with a winning marketing strategy. This is because a …
The Curve: from Free to Superfans
Download and read the free eBook ‘10 Ways to Make Money in a FREE World‘ from Nicholas Lovell, author of The Curve. I’m recommending The Curve to my consultancy clients in the creative and digital industries. This free eBook is a great short introduction to the The Curve. It contains specific references to creative industries …
How to Price a Service or Product in the Creative Industries
Pricing policy has both immediate and long-term consequences on a creative business and has an impact not only on the economics of the enterprise but also on the perception of its products and/or services. In the video and article below, David Parrish offers his advice about how to price a service or product in the …
Ideas are not enough!
One of the points I make in my training workshop ‘How to Make Money While You Sleep’ is that ‘Ideas Don’t Make You Rich”. I quote multimillionaire Felix Dennis, publisher and poet, who wrote in his book ‘How to Get Rich’: “Ideas don’t make you rich, the correct execution of ideas does.” In other words, …
Creativity in Business
In this short video, David Parrish talks about: How Creativity and Business can be combined intelligently and sensitively to achieve business and creative success in a way which is consistent with our values and objectives. Being Creative in Business: How creative people can be creative in the office as well as the studio. In other …
How to achieve Business Success in the Creative Sector
David Parrish advises creative entrepreneurs to consider five key points to achieve business success in the creative, digital and cultural industries. This short ‘How to Succeed in Creative Business’ video, summarises David’s advice about how entrepreneurs can make their creative and digital businesses even more successful. Define Success – in your own terms, with your …