Pricing policy has both immediate and long-term consequences on a creative business and has an impact not only on the economics of the enterprise but also on the perception of its products and/or services. In the video and article below, David Parrish offers his advice about how to price a service or product in the …
Tag: business planning
Ideas are not enough!
One of the points I make in my training workshop ‘How to Make Money While You Sleep’ is that ‘Ideas Don’t Make You Rich”. I quote multimillionaire Felix Dennis, publisher and poet, who wrote in his book ‘How to Get Rich’: “Ideas don’t make you rich, the correct execution of ideas does.” In other words, …
Creativity in Business
In this short video, David Parrish talks about: How Creativity and Business can be combined intelligently and sensitively to achieve business and creative success in a way which is consistent with our values and objectives. Being Creative in Business: How creative people can be creative in the office as well as the studio. In other …
How to achieve Business Success in the Creative Sector
David Parrish advises creative entrepreneurs to consider five key points to achieve business success in the creative, digital and cultural industries. This short ‘How to Succeed in Creative Business’ video, summarises David’s advice about how entrepreneurs can make their creative and digital businesses even more successful. Define Success – in your own terms, with your …
Be your own kind of entrepreneur!
Business doesn’t have to be about being the biggest, fastest or strongest. Entrepreneurs don’t have to be short-sighted, aggressive and unfair. “Entrepreneurialism has nothing to do with hardwired personality traits.” This is what Robert Kelsey says in this article in the journal of the Royal Society of Arts. I agree totally. Unfortunately, the popular image …
Basque Country Creative Enterprises
The Guggenheim Museum is a symbol of the transformation of Bilbao from an industrial past to a creative future. And throughout the city, less visible but just as important, creative businesses are starting up, growing, creating jobs and transforming the economy. Creative entrepreneurs in the Basque Country are making their businesses even more successful, with …
Freedom, Money, Time
‘Freedom, Money, Time – and the Key to Creative Success’ is the title of an excellent new free eBook from Mark McGuinness. Download this free ebook here. You can also distribute it to friends, colleagues and contacts. Mark reckons that creative people need three things to be happy: Freedom – to do what you want, …
Crowd Funding video
Here’s a video about crowd funding (or ‘crowd financing’) for projects and businesses in the creative industries. For more information about crowd funding for creative projects, see ‘Raising Finance by Crowd Funding’ and a related article ‘Iron Sky: A Crowd Sourced Movie‘. Embed this video in your own website or blog from the T-Shirts and …
How to Pay the Rent
In this video, successful creative entrepreneur Sue explains to web designer Jon how to make sure he can pay his rent each month. http://www.xtranormal.com/site_media/players/jwplayer.swf [ Embed this and other videos in your own website from the T-Shirts and Suits channel on YouTube. ] She tells him how to pay the rent and explains how she …
Raising Finance for Creative Projects by Crowdfunding
This Financial Times article reports on a new initiative to fund arts projects by crowd funding / crowd financing. The ‘We Fund’ website enables individuals to donate small amounts of money to arts related projects in return for credits, perks and other benefits. In return for pledges of amounts of cash between £1 GBP and …