Tag: business

How to Price a Service or Product in the Creative Industries

Pricing policy has both immediate and long-term consequences on a creative business and has an impact not only on the economics of the enterprise but also on the perception of its products and/or services. In the video and article below, David Parrish offers his advice about how to price a service or product in the …

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Ideas are not enough!

One of the points I make in my training workshop ‘How to Make Money While You Sleep’ is that ‘Ideas Don’t Make You Rich”. I quote multimillionaire Felix Dennis, publisher and poet, who wrote in his book ‘How to Get Rich’: “Ideas don’t make you rich, the correct execution of ideas does.” In other words, …

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Two kinds of Creativity: a-Creativity and i-Creativity

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify during the COVID-19 crisis. “How to use i-Creativity …

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Paul Smith talks business

In a fascinating interview, fashion design guru Paul Smith talked about many aspects of growing a business in the creative industries, including: How he succeeds as a creative entrepreneur by saying no to many potential clients, choosing only those projects which fit his brand and excite his creativity. He has (politely) rejected the opportunity to …

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Creativity in Business

In this short video, David Parrish talks about: How Creativity and Business can be combined intelligently and sensitively to achieve business and creative success in a way which is consistent with our values and objectives. Being Creative in Business: How creative people can be creative in the office as well as the studio. In other …

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How to achieve Business Success in the Creative Sector

David Parrish advises creative entrepreneurs to consider five key points to achieve business success in the creative, digital and cultural industries. This short ‘How to Succeed in Creative Business’ video, summarises David’s advice about how entrepreneurs can make their creative and digital businesses even more successful. Define Success – in your own terms, with your …

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Be your own kind of entrepreneur!

Business doesn’t have to be about being the biggest, fastest or strongest. Entrepreneurs don’t have to be short-sighted, aggressive and unfair. “Entrepreneurialism has nothing to do with hardwired personality traits.” This is what Robert Kelsey says in this article in the journal of the Royal Society of Arts. I agree totally. Unfortunately, the popular image …

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Basque Country Creative Enterprises

The Guggenheim Museum is a symbol of the transformation of Bilbao from an industrial past to a creative future. And throughout the city, less visible but just as important, creative businesses are starting up, growing, creating jobs and transforming the economy. Creative entrepreneurs in the Basque Country are making their businesses even more successful, with …

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Danny Boyle on Inspiration

In this video Danny Boyle talks about certainty, doubt, inspiration – and why it’s important not to be intimidated by your heroes when working in the creative industries. Danny and I were at school together in Bolton many years ago. Since then he’s had a brilliant career in theatre, TV and film, winning an Oscar …

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Creative Barcodes

An excellent new service to help creative individuals and businesses to protect and commercialise their intellectual property has been launched by Creative Barcode. Update: Creative Barcode ceased operation in July 2019. Copyright exists as soon as the creator expresses an idea in tangible form – as a piece of writing, music, design, software etc. Registration …

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