Tag Archives | pricing

Creative Mischief

Thanks to Mark Beaumont, Creative Director at Dinosaur, for introducing me to this excellent book. Written by Dave Trott, it’s a series of anecdotes and thoughts about the world of advertising, drawn from his extensive experience as a creative in top agencies. Very thought provoking and inspiring. As I was reading it, I thought that […]

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Alienate and Embrace Customers

The most successful creative entrepreneurs deliberately alienate those customers who don’t matter in order to more strongly embrace those who really do matter. Not all customers are good customers and marketing is about choosing the right customers; it’s not about trying to please everyone. Of course this means you have to choose which customers not […]

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Profitable Collaborations

What are the essential elements of profitable collaborations when creative businesses work together? Some ideas about effective business collaborations in the creative industries are in these articles I’ve written: Creative Collaborations and other essential C-words published by Creative Choices (2009) Creating ‘Interprises’ published on the T-Shirts and Suits blog (2007) I’m interested in your experience […]

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