Strategies for creative business development and growth using Ansoff’s Matrix (or Ansoff Matrix). [Note: this article was updated in a response to the COVID-19 Crisis. See updated article which includes a new ‘COVID-19 Diversification Matrix’, adapted from the Ansoff Matrix, to devise strategic responses to COVID-19.) When advising creative and digital businesses about strategic marketing …
Tag: creative industries
David featured in creative business podcast
An interview with creative industries expert David Parrish has been published on the creative business podcast ‘Creative Warriors’. David speaks about combining creativity and business, pricing, plogging and other matters relating to creative and digital enterprises. In the introduction to David’s creative business podcast, host Jeffrey Shaw says: “Creativity and profit do not have to …
Devise a REAL Business Strategy
Most so-called “business strategies” are in reality just audacious goals and ambitious growth targets, bundled with a ‘vision of the future’, then packaged as a ‘business strategy’. Sadly, this is true for many design, media and technology companies. A REAL business strategy is different. A real business strategy is a clever solution to a particular …
Create Your Own Business Formula
Don’t write a business plan until you have read this article! The article in English is reproduced in full below. It can also be downloaded as a PDF document in English and ten other languages. Creativity and Business Some people regard creativity and business as being like oil and water – they just don’t mix. …
Blue Ocean Strategy
Creative, digital and cultural enterprises can radically improve their businesses using ‘Blue Ocean Strategy’. Advising a creative business in Spain, I suggested that they adopt a Blue Ocean Strategy. The company was working in a highly competitive marketplace, with many other businesses offering similar services. This meant that very often they were competing on price. …
The ‘3Ms of Marketing’
The best way to illustrate the technique of using the 3Ms of Marketing most effectively is to use a true story. Julie, a jeweller, asked me for some marketing advice. With a limited budget for marketing communications, she couldn’t decide whether to invest in a better website or in a printed brochure to promote her …
Don’t be a ‘busy fool’ – act strategically
Are you a ‘busy fool’? We avoid doing difficult things by occupying ourselves with trivial things. We deal with urgent trivia instead of what’s really important. Keeping busy like this allows us to avoid having to make important decisions. In my work, advising and training hundreds of businesses all around the world, I see too …
Your Competitive Advantage
What’s your Competitive Advantage? Knowing what you can excel at in relation to competitors – and then building your business strategy around that focus – is probably the most important element of any successful business strategy. If you are competing in a market place by offering the same thing as many other rivals, then you …
Increase prices with a winning marketing strategy
Devising a successful marketing strategy leads to charging higher prices for your creative products and services. It also works the other way around. If you increase your prices, you will have to devise an improved marketing strategy. Whichever way you tackle it, you can increase prices with a winning marketing strategy. This is because a …
The Curve: from Free to Superfans
Download and read the free eBook ‘10 Ways to Make Money in a FREE World‘ from Nicholas Lovell, author of The Curve. I’m recommending The Curve to my consultancy clients in the creative and digital industries. This free eBook is a great short introduction to the The Curve. It contains specific references to creative industries …