David Parrish was the international keynote speaker at the Ejadah Saudi Arabia Creative Economy Conference at King Abdullah Economic City near Jeddah. The Ejadah Creative Economy Conference and Exhibition (Confex) was the first of its kind in the Kingdom of Saudi Arabia. David said: “I am delighted and honoured to be invited to speak at …
Tag: creative industries
Creative Business Workshop at HUBBA Thailand
David delivered a creative business workshop for creative and digital entrepreneurs at HUBBA Thailand. His creative business workshop “Designing Your Creative Business” was attended by more than 30 creative businesses at the HUBBA workspace in Bangkok. David’s interactive workshop focused on business growth using appropriate business models that achieve success in terms defined by the …
Customers are ‘ploggers’
Customers are powerful. We can’t control customers and we can’t control what they say. All we can do is guide them to some extent. We can provide them with the stories they will tell. It’s interesting to look at the progress of this thing called ‘marketing’. Around 50 years ago, marketing communications was all about …
How to Reverse the Advertising Message
Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern …
Don’t do Market Research!
Marketing is all about looking at things from the customer’s point of view. That requires understanding customers and, indeed, listening to customers. Don’t do market research! Listening to customers is the term I tend to use, instead of the phrase ‘market research’. That’s because ‘market research’ tends to conjure up the idea in people’s minds …
Marketing Strategy is ‘Invisible’
One of the reasons that strategic marketing is overlooked is because it’s not obvious; it’s not ‘in our faces’. Strategy is practically invisible to outsiders, because it is the thinking behind the scenes within businesses that we never get to see. Marketing strategy is invisible. What we do see, as consumers and observers of businesses, …
Strategic Marketing avoids Bad Customers
Not all customers are good customers! Strategic Marketing will avoid and deter bad customers. Customers can be bad customers for all sorts of reasons. They can be unprofitable or troublesome. They can waste your time or cause stress. Some interfere too much. Some aren’t worthy of including in your portfolio. Others pay late, or never. …
Marketing Audiobook ‘Chase One Rabbit’ published
The book ‘Chase One Rabbit’ is also published as an AudioBook. This strategic marketing audiobook can now be downloaded from Audible, Amazon and iTunes. ‘Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’ was published as an Audiobook in February 2016. The 5-star reviewed strategic marketing book was …
Exponential Growth Business Model in the creative sector
Most businesses in the creative and digital industries want to grow and I advise them on growth strategies based on their ambitions and their own definition of success. Business growth in the creative and digital industries requires a combination of creative passion and smart business thinking. Plus hard work and a fair amount of luck. …
David speaks in Colombia at The Digital Debate
David Parrish was the keynote speaker at The Digital Debate in Bogotá, Colombia on Friday 02 October 2015. He spoke about growth opportunities in the creative and digital industries, especially the potential for Bogotá and Colombia, based on his experience of the creative industries in the UK and world-wide. David spoke about new business models …