Pricing policy has both immediate and long-term consequences on a creative business and has an impact not only on the economics of the enterprise but also on the perception of its products and/or services. In the video and article below, David Parrish offers his advice about how to price a service or product in the …
Tag: creative industries
Ideas are not enough!
One of the points I make in my training workshop ‘How to Make Money While You Sleep’ is that ‘Ideas Don’t Make You Rich”. I quote multimillionaire Felix Dennis, publisher and poet, who wrote in his book ‘How to Get Rich’: “Ideas don’t make you rich, the correct execution of ideas does.” In other words, …
Crowdfunding – more info and inspiration
Whilst working with creative and digital businesses in New Zealand, I had the pleasure of meeting digital media guru Helen Baxter of Mohawk Media in Wellington’s creative quarter. Helen has written about crowd-funding for Generator on The Big Idea, the home of New Zealand’s creative community. Written from a NZ angle, the articles provide additional …
Two kinds of Creativity: a-Creativity and i-Creativity
Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify. “How to use i-Creativity in the Business Office” …
Paul Smith talks business
In a fascinating interview, fashion design guru Paul Smith talked about many aspects of growing a business in the creative industries, including: How he succeeds as a creative entrepreneur by saying no to many potential clients, choosing only those projects which fit his brand and excite his creativity. He has (politely) rejected the opportunity to …
Social Media – keep it personal!
Keep it personal when using social media. That was one of the key messages from DK of MediaSnackers, who gave a very impressive talk in Aberdeen where we were both keynote speakers at the launch of the Cultivating Creativity project to develop creative businesses in Scotland. I learnt a lot (and yes, still have a …
Crowd-testing
You can use crowd-funding platforms to test the market for a new product, service or project, in parallel with raising finance to fund new creative initiatives. This was one of the many interesting points made by Slava Rubin, Chief Executive Officer of the crowd-funding platform, Indiegogo where we were both speakers at a creative industries …
Creativity in Business
In this short video, David Parrish talks about: How Creativity and Business can be combined intelligently and sensitively to achieve business and creative success in a way which is consistent with our values and objectives. Being Creative in Business: How creative people can be creative in the office as well as the studio. In other …
How to achieve Business Success in the Creative Sector
David Parrish advises creative entrepreneurs to consider five key points to achieve business success in the creative, digital and cultural industries. This short ‘How to Succeed in Creative Business’ video, summarises David’s advice about how entrepreneurs can make their creative and digital businesses even more successful. Define Success – in your own terms, with your …
Be your own kind of entrepreneur!
Business doesn’t have to be about being the biggest, fastest or strongest. Entrepreneurs don’t have to be short-sighted, aggressive and unfair. “Entrepreneurialism has nothing to do with hardwired personality traits.” This is what Robert Kelsey says in this article in the journal of the Royal Society of Arts. I agree totally. Unfortunately, the popular image …