Tag: business model

Ideas are not enough!

One of the points I make in my training workshop ‘How to Make Money While You Sleep’ is that ‘Ideas Don’t Make You Rich”. I quote multimillionaire Felix Dennis, publisher and poet, who wrote in his book ‘How to Get Rich’: “Ideas don’t make you rich, the correct execution of ideas does.” In other words, …

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Crowdfunding – more info and inspiration

Whilst working with creative and digital businesses in New Zealand, I had the pleasure of meeting digital media guru Helen Baxter of Mohawk Media in Wellington’s creative quarter. Helen has written about crowd-funding for Generator on The Big Idea, the home of New Zealand’s creative community. Written from a NZ angle, the articles provide additional …

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Two kinds of Creativity: a-Creativity and i-Creativity

Creativity is a word that means different things to different people. To solve this problem, David proposes we acknowledge two kinds of creativity: “a-Creativity” and “i-Creativity”. He explains this in his keynote speech at TEDx Napoli. UPDATE: These two kinds of creativity can be used to diversify during the COVID-19 crisis. “How to use i-Creativity …

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Paul Smith talks business

In a fascinating interview, fashion design guru Paul Smith talked about many aspects of growing a business in the creative industries, including: How he succeeds as a creative entrepreneur by saying no to many potential clients, choosing only those projects which fit his brand and excite his creativity. He has (politely) rejected the opportunity to …

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Creativity in Business

In this short video, David Parrish talks about: How Creativity and Business can be combined intelligently and sensitively to achieve business and creative success in a way which is consistent with our values and objectives. Being Creative in Business: How creative people can be creative in the office as well as the studio. In other …

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How to achieve Business Success in the Creative Sector

David Parrish advises creative entrepreneurs to consider five key points to achieve business success in the creative, digital and cultural industries. This short ‘How to Succeed in Creative Business’ video, summarises David’s advice about how entrepreneurs can make their creative and digital businesses even more successful. Define Success – in your own terms, with your …

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Be your own kind of entrepreneur!

Business doesn’t have to be about being the biggest, fastest or strongest. Entrepreneurs don’t have to be short-sighted, aggressive and unfair. “Entrepreneurialism has nothing to do with hardwired personality traits.” This is what Robert Kelsey says in this article in the journal of the Royal Society of Arts. I agree totally. Unfortunately, the popular image …

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How to Pay the Rent

In this video, successful creative entrepreneur Sue explains to web designer Jon how to make sure he can pay his rent each month. [ Embed this and other videos in your own website from the T-Shirts and Suits channel on YouTube. ] She tells him how to pay the rent and explains how she manages …

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Raising Finance for Creative Projects by Crowdfunding

This Financial Times article reports on a new initiative to fund arts projects by crowd funding / crowd financing. The ‘We Fund’ website enables individuals to donate small amounts of money to arts related projects in return for credits, perks and other benefits. In return for pledges of amounts of cash between £1 GBP and …

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Features and Benefits: the “So What?!” test

If you are talking to a potential customer and they say (or maybe just think) “So What?!”, then the chances are you are talking about features, not benefits. It’s a trap we can all easily fall into. We are enthusiastic about our creative businesses and want to tell people about what we do and how …

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