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How to achieve Business Success in the Creative Sector

David Parrish advises creative entrepreneurs to consider five key points to achieve business success in the creative, digital and cultural industries. This short ‘How to Succeed in Creative Business’ video, summarises David’s advice about how entrepreneurs can make their creative and digital businesses even more successful. Define Success – in your own terms, with your […]

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Your Creative Business Plan

Let’s make a distinction between planning for a successful creative business and ‘writing a business plan’. The two are not necessarily the same. In my own experience, many people write business plans purely because they are a requirement of investors or funders. These business plans tend to be written without conviction and are then quickly […]

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Six Leadership Styles for Creative Leaders

Leaders and managers of creative businesses in the media, design and technology sectors can use these six leadership styles to improve the effectiveness of their leadership, their teams and their creative enterprises. According to Daniel Goleman, there are six leadership styles which are associated with the various elements of emotional intelligence in different combinations. The […]

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What are you selling, really?

If you’re a creative business or cultural enterprise, you are selling goods or services to customers, whether it’s graphic design, fashion, architecture, music, crafts, theatre, film or books. But what are you selling, really? Or to put it another way, what is it that the customer is really buying from you? It’s often the case […]

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