In contrast to the business strategies of collaboraton or Co-opetition, there is another strategy to consider: ‘Don’t Co-operate’.

This is one of the characteristics of the success of Apple Inc., according to Wired Magazine in an article called ‘How Apple Got Everything Right By Doing Everything Wrong’. The article shows how Apple breaks several of the conventional rules of business adopted by most hi-tech companies, such as ‘Communicate’, ‘Play Nice’, ‘Love Your Customers’, and ‘Coddle Your Employees’.

Apple’s unconventional strategy demonstrates that there are no universal rules in business – you have to create a unique formula which works for your enterprise, and your customers.