Tag Archives | operational marketing

Selling cheese: an error of marketing strategy

An incident in the the BBC TV programme ‘The Apprentice’ provided an excellent example of a marketing error. It also demonstrated how the term ‘marketing’ is often misunderstood and used simply to mean ‘advertising’ or ‘selling’. In fact the marketing process goes much deeper than selling. In one episode, Sir Alan Sugar sent his teams […]

Continue Reading

The Magic of Marketing – book extract

“Marketing is not just a posh word for ‘selling’. It’s much more radical than that. Marketing in its widest and best sense is about aligning your whole business to the changing needs of your customers.” The above is an extract from ‘The Magic of Marketing’, chapter 4 from the book ‘T-Shirts and Suits: A Guide […]

Continue Reading