David gave a guest lecture to students studying for a Masters Degree in Digital Marketing at Liverpool John Moores University. His lecture was entitled “Marketing Mistakes they Make” and highlighted five of the biggest mistakes made by businesses in the realm of digital marketing, strategic marketing and marketing communications. David began his lecture by saying …
Tag: digital marketing
Strategic Marketing
Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from …