“Marketing is not just a posh word for ‘selling’. It’s much more radical than that. Marketing in its widest and best sense is about aligning your whole business to the changing needs of your customers.” The above is an extract from ‘The Magic of Marketing’, chapter 4 from the book ‘T-Shirts and Suits: A Guide …
Tag: the magic of marketing
Your creativity – hobby, job or business?
Creative Times. October 2006 It’s natural for creative people to want to make a career out of their creativity. But it doesn’t necessarily follow that creativity automatically qualifies a person for a job – or guarantees they can build a successful business from their creativity. Read more
Strategic Marketing
Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from …