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UNESCO project – sharing best practice in the creative industries internationally

I am working with UNESCO’s Global Alliance on a new project to explore and disseminate best practice in the creative industries internationally. UNESCO Global Alliance. Sharing Best Practice in the Creative Industries. An international project to research and publish best practice in cultural enterprises I will work closely with UNESCO’s Global Alliance for Cultural Diversity […]

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Ideas in Action – JAB Design

JAB Design, a design consultancy based in Liverpool, is a great example of a creative business using business thinking to make their creative enterprise even more successful. JAB Design features as an ‘Ideas in Action’ case study in the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’. This section of the book […]

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T-Shirts and Suits. The Book

by David Parrish First published November 2005 by Merseyside ACMEReprinted November 2006 with new foreword by Shaun Woodward MP, Minister for Creative Industries.ISBN 9780953825448. Paperback £15.00 (UK) The book provides both inspiration and practical advice for all those involved in running or setting up a creative business. David Parrish draws on his own experience of […]

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Creating Interprises

Creating ‘Interprises’ – how to make successful collaborations between creative enterprises. Successful collaborations between creative enterprises –‘Interprises’ – are formed when there is an alignment of several factors between the businesses involved. Some of the important issues that need to be considered and worked through in devising an effective Interprise can be described as the […]

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What does ‘marketing’ mean?

Marketing is much more than a posh word for ‘selling’. It’s much more than that. It’s the whole business, looked at from the customers’ point of view. As David Packard famously said: “Marketing is too important to be left (just) to the marketing department’” What marketing ISN’T is some kind of ‘magic dust’ that can […]

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