Category: Recent Posts

Creativity versus Business?

“Some people regard creativity and business as being like oil and water – they just don’t mix. They think it’s a question of choosing creativity or business. I disagree.” The above is an excerpt from the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ by David Parrish. Download Chapter 1: Creativity and …

Read more

The Magic of Marketing – book extract

“Marketing is not just a posh word for ‘selling’. It’s much more radical than that. Marketing in its widest and best sense is about aligning your whole business to the changing needs of your customers.” The above is an extract from ‘The Magic of Marketing’, chapter 4 from the book ‘T-Shirts and Suits: A Guide …

Read more

T-Shirts and Suits. Download chapters from the book

Download chapters in PDF format from the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’ Creativity and Business (PDF, 92KB)Download creativity_and_business. Excerpt from T-Shirts and Suits. A Guide to the Business of Creativity.pdf The Magic of Marketing (PDF, 92KB)Download the_magic_of_marketing. Excerpt from T-Shirts and Suits. A Guide to the Business of Creativity.pdf …

Read more

Your creativity – hobby, job or business?

Creative Times. October 2006 It’s natural for creative people to want to make a career out of their creativity. But it doesn’t necessarily follow that creativity automatically qualifies a person for a job – or guarantees they can build a successful business from their creativity. Read more

Read more

Your creativity – a hobby, a job, or a business?

It’s natural for creative people to want to make a career out of their creativity. But it doesn’t necessarily follow that creativity automatically qualifies a person for a job – or guarantees they can build a successful business from their creativity. For those about to embark on a journey into creative enterprise, the first question …

Read more

Co-opetition

Co-opetition is a business strategy which combines co-operation and competition, based on the concept that business competitors can benefit when they work together. The co-opetition business model is based on games theory, a scientific approach to understanding various strategies and outcomes through specifically designed games. Businesses succeed by combining cooperative strategies with competitive strategies. Other …

Read more

Why you should help your competitors…

Creative Times. October 2005 Sometimes your creative competitors can be ideal collaborators. By imaginatively combining co-operation and competition we can create ‘Co-opetition’. More about Co-opetition

Read more

UNESCO project – sharing best practice in the creative industries internationally

I am working with UNESCO’s Global Alliance on a new project to explore and disseminate best practice in the creative industries internationally. UNESCO Global Alliance. Sharing Best Practice in the Creative Industries. An international project to research and publish best practice in cultural enterprises I will work closely with UNESCO’s Global Alliance for Cultural Diversity …

Read more

Ideas in Action – JAB Design

JAB Design, a design consultancy based in Liverpool, is a great example of a creative business using business thinking to make their creative enterprise even more successful. JAB Design features as an ‘Ideas in Action’ case study in the book ‘T-Shirts and Suits: A Guide to the Business of Creativity’. This section of the book …

Read more