Marketing is much more than a posh word for ‘selling’. It’s much more than that. It’s the whole business, looked at from the customers’ point of view. As David Packard famously said: “Marketing is too important to be left (just) to the marketing department'” What marketing ISN’T is some kind of ‘magic dust’ that can …
Category: Recent Posts
Creative Times – creating Interprises
Successful collaborations between creative enterprises – ‘Interprises’ – are formed when there is an alignment of several factors between the businesses involved in the Interprise. Read more about Creating Interprises.