Tag Archives | saying no

UNESCO project – sharing best practice in the creative industries internationally

I am working with UNESCO’s Global Alliance on a new project to explore and disseminate best practice in the creative industries internationally. UNESCO Global Alliance. Sharing Best Practice in the Creative Industries. An international project to research and publish best practice in cultural enterprises I will work closely with UNESCO’s Global Alliance for Cultural Diversity […]

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Strategic Marketing

Strategic Marketing is about aligning the whole business to the changing needs of carefully chosen customers. “Marketing is not only much broader than selling, it is not a specialised activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from […]

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What does ‘marketing’ mean?

Marketing is much more than a posh word for ‘selling’. It’s much more than that. It’s the whole business, looked at from the customers’ point of view. As David Packard famously said: “Marketing is too important to be left (just) to the marketing department’” What marketing ISN’T is some kind of ‘magic dust’ that can […]

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