David featured in a Facebook Live marketing interview in Ukraine, answering questions about marketing for creative and cultural enterprises. Questions from viewers were put to David by Anastasiya Nurzhynska. This was the first Facebook Live interview made by the EU-Eastern Partnership Culture and Creativity Programme, which is based in Kyiv, Ukraine. David was working in …
Category: Marketing
DBA Business Development Workshop
The Design Business Association has commissioned David Parrish to design and deliver a business development workshop for creative enterprises in the field of design. The workshop will be held in London on Tuesday 25 October and tickets are on sale online now. The half-day workshop “How to Create a Winning Business Development Plan” will help …
Best Creative Marketing Blogs
Some of the best creative marketing blogs for businesses in the creative industries, digital industries and the cultural sector are listed here. Authentic Marketing for Creative Businesses (video) What are you selling, really? Strategic Marketing avoids Bad Customers Some of these best creative marketing blogs are extracts from the 63 marketing techniques, tips and tales …
Authentic Marketing for Creative Businesses (video)
Authentic marketing is the process of communicating openly, honestly and genuinely with customers and other audiences. Authentic marketing can only occur when you are ‘on the same wavelength’ as the person or people with whom you are communicating; it is about finding a natural resonance with audiences so that communication is easy, natural and genuine. …
Customers are ‘ploggers’
Customers are powerful. We can’t control customers and we can’t control what they say. All we can do is guide them to some extent. We can provide them with the stories they will tell. It’s interesting to look at the progress of this thing called ‘marketing’. Around 50 years ago, marketing communications was all about …
How to Reverse the Advertising Message
Your advertising message could be misinterpreted in the other countries, cultures and languages. An advertisement for washing powder simply had three images: dirty washing, a washing machine using the detergent advertised, and then clean washing. It was a very simple and effective concept. The only problem was that this was published in a Middle Eastern …
Don’t do Market Research!
Marketing is all about looking at things from the customer’s point of view. That requires understanding customers and, indeed, listening to customers. Don’t do market research! Listening to customers is the term I tend to use, instead of the phrase ‘market research’. That’s because ‘market research’ tends to conjure up the idea in people’s minds …
Don’t Raise Your Profile – Be Focused Instead
Don’t try to raise your profile. Here’s why ‘raising your profile’ is a waste of time For goodness sake don’t let me hear you talk about ‘profile raising’, because in my view this means scattering around information, willy-nilly, in a clueless way. It also indicates to me that you don’t have a marketing strategy. It …
Marketing Strategy is ‘Invisible’
One of the reasons that strategic marketing is overlooked is because it’s not obvious; it’s not ‘in our faces’. Strategy is practically invisible to outsiders, because it is the thinking behind the scenes within businesses that we never get to see. Marketing strategy is invisible. What we do see, as consumers and observers of businesses, …
Strategic Marketing avoids Bad Customers
Not all customers are good customers! Strategic Marketing will avoid and deter bad customers. Customers can be bad customers for all sorts of reasons. They can be unprofitable or troublesome. They can waste your time or cause stress. Some interfere too much. Some aren’t worthy of including in your portfolio. Others pay late, or never. …