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David Parrish Interview: Culture, Creativity and Business

This David Parrish interview by Culture Matters on the subject of culture, creativity and business was published online in eight languages. Culture Matters is a joint initiative by Platfor.ma and the EU-EaP Culture and Creativity Programme. David Parrish, one of the world’s leading experts in field of development of cultural and creative industries, talked about why […]

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Best Creative Marketing Blogs

Some of the best creative marketing blogs for businesses in the creative industries, digital industries and the cultural sector are listed here. Authentic Marketing for Creative Businesses What are you selling, really? Strategic Marketing avoids Bad Customers Some of these best creative marketing blogs are extracts from the 63 marketing techniques, tips and tales in […]

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Authentic Marketing for Creative Businesses

Authentic marketing is the process of communicating openly, honestly and genuinely with customers and other audiences. Authentic marketing can only occur when you are ‘on the same wavelength’ as the person or people with whom you are communicating; it is about finding a natural resonance with audiences so that communication is easy, natural and genuine. […]

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Creativity: there’s a-Creativity and i-Creativity

The article below is based on David’s keynote speech about “a-Creativity : i-Creativity” at TEDxNapoli. — Creativity loves a crisis. Especially at times of crisis we need creativity. Indeed some of the most creative solutions in human endeavour have come about because of a crisis. But what do we mean exactly, by ‘Creativity’? There is […]

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How to achieve Business Success in the Creative Sector

David Parrish advises creative entrepreneurs to consider five key points to achieve business success in the creative, digital and cultural industries. This short ‘How to Succeed in Creative Business’ video, summarises David’s advice about how entrepreneurs can make their creative and digital businesses even more successful. Define Success – in your own terms, with your […]

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