Archive | Finance and Accounts

New Business Models

Customers are more powerful than ever. Because of changes in technology, particularly the interactive internet (Web 2.0), there has been a fundamental and irreversible shift of power in favour of consumers. Creative business that embrace this change will thrive, by using new business models such as crowd-sourcing, viral marketing, crowd-financing, buzz marketing and plogging. The […]

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The Creative Business: 12 Modules

The Creative Business is a series of 12 modules of information about developing creative enterprises, written especially for people running businesses in the creative industries. The information is particularly relevant to creative businesses and cultural enterprises in the fields of Advertising, Literature and Publishing, Visual Arts, Performing Arts, Music, Design, Cultural Heritage, and Crafts. Written […]

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‘Crowd Financing’ to fund a film

How do you raise finance for a feature film? (Or any other creative enterprise, for that matter.) It’s an expensive business, but some creative entrepreneurs think imaginatively about raising money, including raising small amounts from lots of people. Like ‘crowd-sourcing’, ‘crowd financing’ allows many people to participate in a small way to have a great […]

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Creative Business Guide

A useful and readable ‘Creative, Cultural and Digital Industries Guide’ has been published by Business Link West Midlands It is available in hardcopy from Business Link West Midlands and downloadable as a free eBook in PDF format below. This creative business guide was written by David Parrish, author of the book ‘T-Shirts and Suits: A […]

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