You know the one I mean. The the famous one of Che Guevara wearing a beret. It’s been reproduced millions of times, not least on t-shirts and posters. You’d think it was in the public domain but actually the copyright belonged to the original Cuban photographer, Alberto Díaz ‘Korda’ Gutierrez – and now to his …
Category: General
Iron Sky: a crowd-sourced movie
Iron Sky is a sci-fi movie that will be produced collaboratively on the internet using the Wreck a Movie site and partly funded by selling ‘war bonds’. Iron Sky is the next movie from the creators of Star Wreck. It’s a creative collaboration using crowd-sourcing and crowd-financing – two of the important new business developments …
Creative Times: Getting ideas from unusual places
A great place to get ideas is from business sectors outside the creative industries. Why not buy a few magazines you’ve never read before? Or go to a networking meeting of professionals from an industry you’ve never engaged with. Creative people should get out more! Read article > Creative Times is now online! Link: www.creativetimes.co.uk
Creative Times: Leading Creative People – it’s like herding cats!
Leading Creative People … “We say it’s like herding cats!” was a comment about leading and managing creative people when I was a guest speaker at the Munich meeting of MAGNET – the Marketing and Advertising Global Network. My presentation to the owners of advertising agencies from around the world was on the subject of …
Creative Times – The Message Must be right for the Medium
The Message must be right for the medium – and vice versa. Continue to full article
Don’t Advertise! Let your customers do the plogging
Advertising is so last century! Advertising doesn’t work any more. Instead, customers talk – like never before. continue to full article… Download article (PDF, 92KB) Download let_your_customers_do_the_plogging. David Parrish. T-Shirts and Suits. 240407.pdf
Identify the Important Few from the Trivial Many. The ’95:5 Rule’
Creative Times. January 2007 The Pareto Principle, also known as the “80:20 Rule”, states that 80% of results flow from 20% of causes. In practice it’s more like the “95:5” rule. For example, 95% of business may come from just 5% of customers. Read more about the 95:5 Rule
Your creativity – hobby, job or business?
Creative Times. October 2006 It’s natural for creative people to want to make a career out of their creativity. But it doesn’t necessarily follow that creativity automatically qualifies a person for a job – or guarantees they can build a successful business from their creativity. Read more
Why you should help your competitors…
Creative Times. October 2005 Sometimes your creative competitors can be ideal collaborators. By imaginatively combining co-operation and competition we can create ‘Co-opetition’. More about Co-opetition
Creative Times – creating Interprises
Successful collaborations between creative enterprises – ‘Interprises’ – are formed when there is an alignment of several factors between the businesses involved in the Interprise. Read more about Creating Interprises.