If you are talking to a potential customer and they say (or maybe just think) “So What?!”, then the chances are you are talking about features, not benefits. It’s a trap we can all easily fall into. We are enthusiastic about our creative businesses and want to tell people about what we do and how …
Category: General
Free eBooks: T-Shirts and Suits
Download ‘T-Shirts and Suits: A Guide to the Business of Creativity’ by David Parrish as free eBooks in a selection of formats The eBook of T-Shirts and Suits is available as the full-colour version of the book, in interactive PDF format. It is also available as a text only eBook for Kindle and smartphones. We …
New economics of creativity
My keynote speech to film and TV producers in Finland (video below) referred to the changing business environment for creative enterprises. Consumers are now also creators and marketers; technology is advancing and becoming cheaper at the same time; global communication and distribution are easieir than ever before. These new realities bring both threats and opportunities. …
Creative Mischief
Thanks to Mark Beaumont, Creative Director at Dinosaur, for introducing me to this excellent book. Written by Dave Trott, it’s a series of anecdotes and thoughts about the world of advertising, drawn from his extensive experience as a creative in top agencies. Very thought provoking and inspiring. As I was reading it, I thought that …
That photo of Che Guevara
You know the one I mean. The the famous one of Che Guevara wearing a beret. It’s been reproduced millions of times, not least on t-shirts and posters. You’d think it was in the public domain but actually the copyright belonged to the original Cuban photographer, Alberto Díaz ‘Korda’ Gutierrez – and now to his …
Iron Sky: a crowd-sourced movie
Iron Sky is a sci-fi movie that will be produced collaboratively on the internet using the Wreck a Movie site and partly funded by selling ‘war bonds’. Iron Sky is the next movie from the creators of Star Wreck. It’s a creative collaboration using crowd-sourcing and crowd-financing – two of the important new business developments …
Creative Times: Getting ideas from unusual places
A great place to get ideas is from business sectors outside the creative industries. Why not buy a few magazines you’ve never read before? Or go to a networking meeting of professionals from an industry you’ve never engaged with. Creative people should get out more! Read article > Creative Times is now online! Link: www.creativetimes.co.uk
Creative Times: Leading Creative People – it’s like herding cats!
Leading Creative People … “We say it’s like herding cats!” was a comment about leading and managing creative people when I was a guest speaker at the Munich meeting of MAGNET – the Marketing and Advertising Global Network. My presentation to the owners of advertising agencies from around the world was on the subject of …
Creative Times – The Message Must be right for the Medium
The Message must be right for the medium – and vice versa. Continue to full article
Don’t Advertise! Let your customers do the plogging
Advertising is so last century! Advertising doesn’t work any more. Instead, customers talk – like never before. continue to full article… Download article (PDF, 92KB) Download let_your_customers_do_the_plogging. David Parrish. T-Shirts and Suits. 240407.pdf