Tag: creative and digital

PRIMEFACT Checklist for Internal Analysis

Classic ‘SWOT Analysis‘ involves evaluating the Strengths and Weaknesses within a business or organisation, ie an ‘Internal Analysis’. Strengths and Weaknesses – or Characteristics It’s important to assess the strengths and weaknesses of our business, focusing particularly on strengths, especially strengths which competitors do not have. These relative strengths are an essential element of your …

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Blue Ocean Strategy

Creative, digital and cultural enterprises can radically improve their businesses using ‘Blue Ocean Strategy’. Advising a creative business in Spain, I suggested that they adopt a Blue Ocean Strategy. The company was working in a highly competitive marketplace, with many other businesses offering similar services. This meant that very often they were competing on price. …

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The ‘3Ms of Marketing’

The best way to illustrate the technique of using the 3Ms of Marketing most effectively is to use a true story. Julie, a jeweller, asked me for some marketing advice. With a limited budget for marketing communications, she couldn’t decide whether to invest in a better website or in a printed brochure to promote her …

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Don’t be a ‘busy fool’ – act strategically

Are you a ‘busy fool’? We avoid doing difficult things by occupying ourselves with trivial things. We deal with urgent trivia instead of what’s really important. Keeping busy like this allows us to avoid having to make important decisions. In my work, advising and training hundreds of  businesses all around the world, I see too …

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Smart Marketing workshop

Smart Marketing A workshop on profitable techniques for business success This new workshop was delivered for the first time on 17 June 2015 in Liverpool and entrepreneurs from 15 businesses attended. Feedback from participants was very positive and everyone enjoyed the interactivity, learning and networking. This workshop will be scheduled again in due course. Watch …

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Your Competitive Advantage

What’s your Competitive Advantage? Knowing what you can excel at in relation to competitors – and then building your business strategy around that focus – is probably the most important element of any successful business strategy. If you are competing in a market place by offering the same thing as many other rivals, then you …

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Increase prices with a winning marketing strategy

Devising a successful marketing strategy leads to charging higher prices for your creative products and services. It also works the other way around. If you increase your prices, you will have to devise an improved marketing strategy. Whichever way you tackle it, you can increase prices with a winning marketing strategy. This is because a …

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The Curve: from Free to Superfans

Download and read the free eBook ‘10 Ways to Make Money in a FREE World‘ from Nicholas Lovell, author of The Curve. I’m recommending The Curve to my consultancy clients in the creative and digital industries. This free eBook is a great short introduction to the The Curve. It contains specific references to creative industries …

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How to Price a Service or Product in the Creative Industries

Pricing policy has both immediate and long-term consequences on a creative business and has an impact not only on the economics of the enterprise but also on the perception of its products and/or services. In the video and article below, David Parrish offers his advice about how to price a service or product in the …

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Ideas are not enough!

One of the points I make in my training workshop ‘How to Make Money While You Sleep’ is that ‘Ideas Don’t Make You Rich”. I quote multimillionaire Felix Dennis, publisher and poet, who wrote in his book ‘How to Get Rich’: “Ideas don’t make you rich, the correct execution of ideas does.” In other words, …

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